Logo

Author Page

15,322 Entries
wp_user

‘American Idol’ Hits Season-Low

Fox’s “American Idol” hit a season-low but still dominated Tuesday night, keeping competitors on the defensive.“Idol” (11.7) was down 10 percent from last week and at its lowest all season. Overall the current season is still tracking higher than last…

TVB Modernizes Local Ad Buying Process

A new digital platform for buying local broadcast ads is expected to be up and running in the fourth quarter.The Television Bureau of Advertising said the industry has made a multimillion-dollar commitment to create TVB ePort, which will handle electronic…

Norville Stays ‘Inside’

Deborah Norville has signed a multiyear deal with CBS Television Distribution to remain anchor of the studio’s hit newsmagazine “Inside Edition.”The deal comes on the heels of CBS’ recent renewal of “Inside Edition” through the 2011-2012 season on stations around…

NBC Station Group Inks in ‘Crosswords’

NBC Universal is ready to play “Crosswords.”The station group has entered an agreement with Program Partners, Merv Griffin Entertainment and the William Morris Agency to air upcoming game show strip “Let’s Play Crosswords” on NBC-owned stations in New York, Los…

Report Sees Few Funding Alternatives for PBS

A new Government Accountability Office study is lending some weight to warnings about the Bush administration’s proposal to cut federal funding of public TV.Unless Congress wants to allow stations to air program underwriting messages far closer to traditional ads-a step…

Advance Lands BASS Sponsorship Deal

Advance Auto Parts will be the exclusive auto parts sponsor of BASS, ESPN’s fishing brand.The new multiyear agreement also makes Advance the exclusive presenting sponsor of the Bassmaster American and the Bassmaster Elite Series Blue Ridge Brawl in 2007. Advance…

’24’ Lays its Cards on Table

In TVWeek.com’s exclusive Backlot Talk podcast, Howard Gordon — showrunner of Fox’s “24” — described the latest episode as laying its cards on the table, something necessary to the show’s pacing.“Sometimes it’s just like the tempo in a musical piece:…

‘Studio 60’ Sinks to Season Low

CBS won Monday night thanks to its comedy block and “CSI Miami,” while on NBC “Studio 60 on the Sunset Strip” sank to a new series low. President’s Day weekend wasn’t kind to reality programming either, with CBS’s “Amazing Race”…

Weather Channel Claims Highest Ad Recall

The Weather Channel is touting new research that shows that a combination of commercials on its cable network and ads on its website lead to higher recall than those of other networks. In a presentation being shown to ad buyers…

Golum Takes on West Coast for Lippin Group

Pamela Golum was named West Coast president of entertainment for the Lippin Group Tuesday. She will report directly to Dick Lippin, the company’s chairman and chief executive.Golum, previously an executive VP for the Lippin Group, will be responsible for managing…