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NBC Seeks Gold Medal Boost for Shows

Jul 21, 2008  •  Post A Comment

After saying it wouldn’t use the Olympics as a promotional platform for its fall program lineup, NBC said “Deal or No Deal” and “America’s Toughest Jobs,” will be appearing Aug. 25, the night after the Closing Ceremonies, Television Week says. Those reality shows will be keeping Monday nights warm until “Heroes” returns Sept. 22 and “Chuck” comes back Sept. 29.

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