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Penguin Tale Waddles from Web to ‘Nightly’

Jul 30, 2008  •  Post A Comment

A cute animal story originally produced for NBC News’ Web site aired on “Nightly News” earlier this month, possibly making it the first story to migrate from the Internet to a big-time broadcast, according to Tom Peek, executive producer for new media at NBC’s Peacock Productions, writing in PBS.org’s Mediashift column. Peek describes how “Nightly News” producers are increasingly shooting and editing full stories to feed the network’s Web Site.

One Comment

  1. Hey just wanted to mention that you have a 404 in this article.

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