When affiliates in markets including New York preempted the season finale of NBC’s “Last Comic Standing” to show football games, they also wiped out a special promotion the network sold to automaker Honda tied to the series, Advertising Age reports. NBC and Honda told the paper they were still pleased with the tie-in, despite the loss of viewers.
Honda’s ‘Comic’ Promo Preempted
Aug 13, 2008 • Post A Comment
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