DreamWorks Animation will be giving away 150 million pairs of 3-D glasses so that Super Bowl viewers can watch a sneak preview of the feature film “Monsters vs. Aliens” during the game, the Associated Press reports. The stunt could produce the largest audience ever for a 3-D production. TV in 3-D is expected to be a hot topic at the Consumer Electronics Show this week, the Wall Street Journal says.
—Jon Lafayette
Studio Plans 3-D Super Bowl Stunt
Jan 5, 2009 • Post A Comment
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