Moonves Says Nets May Sell Less Upfront

Mar 4, 2009  •  Post A Comment

CBS CEO Les Moonves said the broadcast networks might sell less of their commercial inventory in this year’s upfront market, Bloomberg reports. Speaking at an investors’ conference, he said that with advertisers nervous, they’re likely to wait before releasing marketing dollars. That should mean more commercials sold in the scatter market, he said, according to the news service.
—Jon Lafayette

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