Leno Open to Live Ads

May 5, 2009  •  Post A Comment

Jay Leno will be receptive to experimenting with live commercials and sponsorships in his new prime-time program next season, Advertising Age reports, citing remarks from NBC Universal chief of sales Mike Pilot. NBC is preparing to allow the specialized marketing on Leno’s new show to counter expected lower ratings from the show versus a scripted drama, the trade paper says.
—Aimee Picchi

Your Comment

Email (will not be published)