NBC Starts Ad Pitch With Video

May 5, 2009  •  Post A Comment

NBC began wooing advertisers Monday with a video of its new shows and promotional talk about Jay Leno’s move to prime time, Television Week reports. It was a switch from last year, when NBC presented its plan without much video, partly because of the Writers Guild of America strike, the publication says. On Monday, NBC showed ad buyers and marketers clips from what appear to be big-budget pilots of most of the network’s six new shows, TVWeek says.
—Aimee Picchi

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