Wow! TV Now in Magazines: CBS Marketing to Put Tiny Video Screens, With Sound, in Entertainment Weekly to Promote Fall Shows

Aug 20, 2009  •  Post A Comment

CBS will promote its fall series by putting tiny video screens in thousands of copies of Entertainment Weekly, the Associated Press reports.

The screens, just two and a quarter inches diagonally, will play about 40 minutes of clips from CBS series. A speaker will be embedded below the screen.

According to the AP, "CBS Corp. and Time Warner Inc.’s Entertainment Weekly billed the video advertisement as the first ever to appear in a print magazine. CBS says the video player insert, made by a Los Angeles company called Americhip Inc., will be able to withstand the binding processes and mail delivery."

No word on the cost of doing this.

–Elizabeth Jensen and Chuck Ross


Your Comment

Email (will not be published)