Leslie Moonves, CEO of CBS, is very bullish about this year’s upfront marketplace.
"We’re not just looking at low single-digit increases at the upfront, because our numbers are going to expect more," said Moonves, according to an Ad Age report. "We believe in our product, and we believe in the strength of our network and our programming."
Moonves made the comments on a conference call with investors.
According to the report, "Mr. Moonves said during the conference call Thursday that the scatter market is going well. ‘I don’t think I’ve ever seen scatter that’s going at these numbers, and frankly, it is a terrific marketplace, where our sales guys are begging us to give back promo time for ad sales,’ he said."
As opposed to the upfront market, wherein advertisers buy advertising in advance, scatter refers to the buying of ad time at any time during the year, as needed, on a day-to-day basis.