Moonves Says CBS Is Looking for More Than Just Low Single-Digit Increases During This Year’s Upfront

Feb 19, 2010  •  Post A Comment

Leslie Moonves, CEO of CBS, is very bullish about this year’s upfront marketplace.

"We’re not just looking at low single-digit increases at the upfront, because our numbers are going to expect more," said Moonves, according to an Ad Age report. "We believe in our product, and we believe in the strength of our network and our programming."

Moonves made the comments on a conference call with investors.

According to the report, "Mr. Moonves said during the conference call Thursday that the scatter market is going well. ‘I don’t think I’ve ever seen scatter that’s going at these numbers, and frankly, it is a terrific marketplace, where our sales guys are begging us to give back promo time for ad sales,’ he said."

As opposed to the upfront market, wherein advertisers buy advertising in advance, scatter refers to the buying of ad time at any time during the year, as needed, on a day-to-day basis.

–Chuck Ross


  1. hei…why i always get error when i want to subscribe newsletter?

  2. Hi John. So sorry you’re having some difficulty subscribing to any of our newsletters. I checked with our tech folks, who say it should be working. To remedy your problem (for you or any of our other readers), please email me here at chkross@tvweek.com. We’ll get you signed up to any of our e-newsletters that you want to receive.

    Chuck Ross

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