Video: The Best Super Bowl Ad This Year, as Rated by USA Today’s Annual Consumer Poll

Feb 8, 2010  •  Post A Comment

The best ad on the Super Bowl this year, as rated by consumers in USA Today’s annual poll, was not a beer commercial, nor an auto spot.

It was Mars’ ad for its Snickers brand, starring Betty White. See it below.

The rest of the top 10, according to the USA Poll, in order: Doritos–dog puts shock collar on owner; Bud Light–house built of beer cans; Budweiser–clydesdale befriends steer; Coca-Cola–sleepwalker finally gets Coke; Audi A3 TDI–Green police; E*Trade—baby talks to girlefriend; Budweiser–human bridge; Bridgestone–whale of a spot; Monster–fiddle playing beaver makes it big. To see these and ALL of this year’s Super Bowl ads, our sibling publication Ad Age has them if you click here.


  1. If ads take the pulse of a nation
    The Super Bowl bared a frustration;
    For the guys ran around
    With their pants on the ground
    And moaned about emasculation.
    News Short n’ Sweet by JFD8

  2. I love bawdy Betty.
    Best spot fer sure!

  3. This was one of my favorites too. You figure that a company can never recoup the investment of a Super Bowl ad, so it comes down to getting attention and good branding. Snickers is introduced half way into the ad and reinforced at the end. You remember the ad–and the advertiser.
    More on my blog @ http://www.vamonosmarketing.com

  4. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

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