The best ad on the Super Bowl this year, as rated by consumers in USA Today’s annual poll, was not a beer commercial, nor an auto spot.
It was Mars’ ad for its Snickers brand, starring Betty White. See it below.
The rest of the top 10, according to the USA Poll, in order: Doritos–dog puts shock collar on owner; Bud Light–house built of beer cans; Budweiser–clydesdale befriends steer; Coca-Cola–sleepwalker finally gets Coke; Audi A3 TDI–Green police; E*Trade—baby talks to girlefriend; Budweiser–human bridge; Bridgestone–whale of a spot; Monster–fiddle playing beaver makes it big. To see these and ALL of this year’s Super Bowl ads, our sibling publication Ad Age has them if you click here.