CNN’s refusal to schedule partisan talk shows isn’t doing the network any favors, the New York Times reports. The network’s ratings continued to slide in March, with its prime-time star Larry King ratcheting up his worst quarter ever, the newspaper says.
King’s audience plunged to 771,000 viewers during the first three months of 2010, compared with 1.34 million viewers a year ago, the publication says. What’s worse, King’s 9 p.m. show was whipped 21 times in the first quarter by Joy Behar’s new show on HLN, the Times points out. That’s prompting the network to try a previously reported talk-show format with Anderson Cooper, whose 10 p.m. program has also suffered, the newspaper reports.