Attn. Ad Sellers: Chrysler Reportedly Preparing a Major New TV Ad Campaign

May 12, 2010  •  Post A Comment

Chrysler is readying a new television advertising campaign aimed at restoring its image with consumers, Advertising Age reports.

The campaign is expected to appear in the next few weeks and feature real company employees.

The auto maker has hired a new agency, Gotham of Interpublic Group of Cos., to handle the campaign.

While Chrysler has cut its marketing budget, it still spent $577 million on domestic measured media in 2009 and $120 million in the first two months of 2010 alone.

According to the article, Chrysler didn’t respond to requests for comment. Click here to read the entire story.

One Comment

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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