Chrysler is readying a new television advertising campaign aimed at restoring its image with consumers, Advertising Age reports.
The campaign is expected to appear in the next few weeks and feature real company employees.
The auto maker has hired a new agency, Gotham of Interpublic Group of Cos., to handle the campaign.
While Chrysler has cut its marketing budget, it still spent $577 million on domestic measured media in 2009 and $120 million in the first two months of 2010 alone.
According to the article, Chrysler didn’t respond to requests for comment. Click here to read the entire story.