The Parents Television Council is upset with CBS over the new series it ordered for the fall schedule, "$#*! My Dad Says," reports B&C.
The name of the show is based on one man’s Twitter account which was called "Shit My Dad Says."
Despite the censored name, and CBS asking the press to call it "Bleep My Dad Says."
PTC issued an email statement saying they would "wage an unrelenting campaign" against advertisers of the sitcom, as well as challenge the license of every affiliate that airs the show or commercials for the show it before 10 p.m. EST.
PTC President Tim Winter said in the statement, “CBS intentionally chose to insert an expletive into the actual name of a show, and, despite its claim that the word will be bleeped, it is just CBS’ latest demonstration of its contempt for families and the public."