Tennis Channel plans to sell some of its advertising inventory using Google TV Ads system, Multichannel News reports.
That will make the network the first single-sport channel inventory partner of Google TV Ads, whose partners include CBS College Sports, NBC Universal and Bloomberg Television.
Google sells TV advertising in an auction-style sale to media buyers and tracks viewing on a second-by-second basis through data provided by Dish Network, TiVo and other companies. Tennis Channel will air 77 hours of the French Open starting this week.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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