Broadcast Nets Playing Hardball With ATAS for Emmy Broadcast Rights; ATAS May Have to Go To Cable, Which Could Mean a Lower License Fee

Jun 9, 2010  •  Post A Comment

The Academy of Television Arts & Sciences is having a "difficult discussion over a license-fee increase" for its primetime Emmy broadcast, former TVWeek editor Alex Ben Block writes in The Hollywood Reporter.

ATAS has until the time the show airs on Aug. 29th to negotiate exclusively with the four major broadcast networks–ABC, CBS, Fox and NBC–before it can solict bids from cable, the article says.

Currently the license fee for the show is $7.5 million. That pales to the $50 million or so ABC pays to telecast the Oscars.

Also, the network producing the Emmy telecast each year spends an "additional $3 million-plus on production and more for marketing and ads," according to the story.

The broadcast networks have long-complained that the Emmy telecast is of diminishing utility to them, since so many of the nominess and awards go to cable. ATAS counters that the show is a big event that helps build the networks’ brands, the article says.

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