Oprah Winfrey’s OWN, the talk-show host’s cable channel, may soon finalize a "sizable" advertising deal with a major auto manufacturer, reports the New York Post.
The deal, with General Motors, would mark the yet-to-be-aired network’s third major sponsorship, following agreements with Procter & Gamble and Kohl’s. The deal would give GM exclusivity in the auto category for some of OWN’s programs. A spokeswoman for OWN declined to comment to the Post. The advertising agreements place OWN halfway toward making its advertising sales goal six months before its debut, the article says.
Good post, thanks
Good post, thanks
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