As "Bleep My Dad Says" gets closer to its September debut, the Parents Television Council is ramping up its campaign against the program by sending letters to 300 advertisers, reports the Hollywood Reporter.
The group is asking advertisers to sit back from the show "unless they wish to associate their hard-earned brands with excrement," according to the letter, the story says. PTC President Tim Winter said, "Unless or until CBS chooses a different title for this program, we are urging advertisers to avoid sponsoring such an abomination purported to be lighthearted fun.
According to the story, PTC is offering advertisers two options: Either they can be complicit in the effort to serve up excrement in front of children and families, or they can choose not to associate their products and services with excrement."
CBS countered on Monday by saying that the show "will in no way be indecent and will adhere to all CBS standards."