NBC’s greatest hope for the fall TV season is "The Event," according to The New York Times, which notes that the show is getting a "multimillion-dollar advertising campaign that is entering its final weeks."
"The Event" is clearly NBC’s big hope for a fall television hit, and the network is doing everything it can to draw viewers to its debut, including dropping mysterious clues, making large advertising buys and having a star–Blair Underwood–who Twitters and posts Facebook updates reminding fans to watch, the article says.
The multimillion-dollar ad campaign, however, doesn’t let viewers know what the event referenced in the title is, with the goal of creating a mystery that NBC hopes will draw in viewers.
According to the story, Jeffrey Reiner, an executive producer and a director of “The Event,” says he even turned down his mother when she asked the meaning of the title. “And I said, ‘I love you, but I am not at liberty to discuss it,’" he says.
The advertising buys include several-page magazine spreads and commercials that feature quotes from people who went to a screening (one person compared the series to "Lost," which went off the air in May). NBC plans to rebroadcast the first episode of "The Event" on six of NBC Universal’s cable channels, the story says.
The network is also holding advance screenings in five cities, including Petersburg, Va., the hometown of star Underwood. Underwood’s daily tweeting and Facebook posting about the show partly helped win his hometown the honor, the story says.