Logo

Renowned Harvard Psychologist Who Helped Form ‘Sesame Street’ Dies

Oct 4, 2010  •  Post A Comment

A renowned Harvard psychologist who also served as chairman of the Children’s Television Workshop from 1969 until 1996, has died at age 84, The New York Times reports.

It’s Gerald Lesser, who helped shape "Sesame Street" into a show that informs young children about their letters and numbers as well as entertains, the article says.

He helped create the goals of "Sesame Street" before its first broadcast in Nov. 1969, the story says.

Lesser brought the show’s staff together with educators and professionals such as advertising executives in seminars to brainstorm ideas.

The article says that because children loved TV commercials, "Sesame Street" created some segments to appear as "commercials" for certain numbers and letters.

2 Comments

  1. Fine Watches on Sale for Ladies and Men at Discount Prices. If you are interested in buying Genuine Swiss watches, take a look at our Store, Shop. http://www.glamour-watch.com/index.php?route=product/category&path=69_89

  2. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

Your Comment

Email (will not be published)