Thanks to increased support from Chevrolet, Major League Baseball and Fox will start Game 3 of the World Series at the earliest start to a World Series game since 1987, reports Brian Steinberg in Advertising Age.
Game 3 will begin at 6:57 p.m. on Saturday, Oct. 30, the earliest start time since Game Six of the 1987 World Series, the story says, and about an hour earlier than last year’s start time for the Saturday World Series game.
On this same subject,our friend John Consoli writes in Mediaweek, "No specifics were released on what the additional level of ad support would entail, but sources familiar with the negotiations said Chevrolet will double its number of 30 second commercial units in Game 3, and is discussing some type of in-game enhancements that are still being worked out. They could include things like on screen mentions or sponsorships of stats.
"The reason additional revenue needed to be generated for Fox, sources said, is that the amount advertisers pay is based on viewer totals and viewing levels between 7-8 p.m. are traditionally lower than from 8-9 p.m."
"Starting the game earlier will allow more families to watch together," says Chris Perry, vice president of U.S. marketing for Chevrolet. Chevy is particularly interested in pushing its new Volt.