Kanye West had hired public relations company Rubenstein Communications to help him prepare for his interview last week on NBC’s "Today," and The New York Times’ ArtsBeat blog reports that the rapper and the PR firm are no longer working together in the wake of West’s feud with the show.
Rubenstein Communications helped West craft a response to former President George W. Bush, who had said in a separate interview with NBC that a criticism lobbed by West–that the president didn’t care about black people following Hurricane Katrina–was "one of the most disgusting moments" of his presidency, the article says.
After Bush’s prime-time interview was shown last Monday, Rubenstein and West’s handlers decided to cancel the "Today" interview because they felt the Bush interview didn’t need a response, the article says. Then, unknown to Rubenstein, West’s team contacted "Today" to say that the rapper would indeed do the interview, according to the piece.
West was unsettled during the interview with "Today" co-host Matt Lauer when the show ran archival footage of West, who later accused Lauer of ambushing him.
As previously reported, West then canceled his Nov. 26 performance on "Today," a move the rapper said was made "for obvious reasons."
The New York Times article notes that it’s unclear whether West will still participate in the Macy’s Thanksgiving Day Parade, which is hosted by Matt Lauer and his "Today" co-host Meredith Vieira.