While MTV’s "Skins" has just two episodes remaining, the show continues to be avoided by advertisers, notes The New York Times’ Media Decoder blog.
Nearly all of the show’s paying advertisers for its eighth episode promoted video games, DVDs or movies, with the one exception being Red Bull, the energy drink, which has taken ad space on the show since its January debut, the story notes.
Because movie studios and video-game makers are less concerned about their brand images than consumer-products brands, they’re more willing to advertise on controversial shows, the article points out.
An MTV spokesman said the network hasn’t lost any advertising dollars because of the the pressure from the Parents Television Council on consumer brands to drop their support of the show. That’s because advertisers have the choice of shifting their dollars to other MTV shows, the story says.