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Disney Exec: ESPN Will Be Fine Even if NFL Shuts Down

Mar 9, 2011  •  Post A Comment

ESPN isn’t concerned about a potential NFL shutdown if owners and players can’t reach a deal, with Disney Chief Financial Officer Jay Rasulo saying at a conference Tuesday that the network will swap football coverage for other sports, according to The Hollywood Reporter.

ESPN will still be able to reach NFL fans whether the games air or not, so advertisers will still buy time on the cable network, he suggested. Rasulo, speaking at the Credit Suisse Global Media and Communications Convergence Conference, said EPSN plans to continue paying fees to the NFL even if the season is halted, with the network figuring out later "what happens to those fees," the article says.

The piece says Disney sells about $200 million in ads annually for its "Monday Night Football" telecasts.

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