Oprah Winfrey’s OWN, the new cable channel that debuted in January, is planning on reshuffling its schedule and investing millions in advertising to woo viewers, reports the New York Post.
The reason why is because the network hasn’t been able to gain traction with viewers since it debuted with a widely watched opening week, the story says. Its only serious hit — "Season 25: Oprah Behind the Scenes" — will become the network’s anchor show, the article notes.
The program will be shifted to Sunday night and the Oprah network will spend about $5 million in advertising with its new ad push, after spending about $10 million to debut the network, it adds.
According to the article, "The network has cut back the number of nights with original shows from four to three (Friday night was dropped) in the new reboot.
Celebrity reality shows — beginning with a six-week series starring the battling mother-daughter singing duo Naomi and Wynonna Judd and followed this summer by shows starring singer Shania Twain and the Duchess of York Sarah Ferguson — are getting the next hard push in the ad campaigns.