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Larry King Reveals New TV Projects, Including Selling Breath Fresheners in Infomercial

Apr 7, 2011  •  Post A Comment

Former CNN host Larry King has a new television role: an infomercial host hawking breath fresheners, reports Advertising Age.

King will appear with his wife, Shawn Southwick, to promote BreathGemz breath fresheners, and he has also taped an ad for Walmart, the article notes.

King tells the publication that while he was at CNN he was limited by restrictions on pitching products, turning down offers to do ads for products such as Bayer aspirin and an American Express ad for the Super Bowl.

King said his Walmart ad shows him interviewing a 6-year-old girl who caught a fish "twice her size" with her dad’s help.

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