Mike Benson, Former Co-Chief of ABC Marketing, Lands New Gig

May 13, 2011  •  Post A Comment

Mike Benson, the former co-chief of ABC Marketing–and for a number of years the chairman of Promax/BDA–has landed a new job.

Benson has been named Chief Creative Officer of Time Warner’s Global Media Group, which is the company’s in-house ad agency. He will be relocating to New York from Los Angeles for the job, according to a Time Warner spokesperson.

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"Benson will work with advertisers to develop marketing campaigns across various Time Warner platforms including its cable networks TNT, TBS and CNN as well as its Time Inc. magazine unit, publisher of Time, Sports Illustrated and Entertainment Weekly," writes Joe Flint at the Los Angeles Times’ Company Town blog, adding, "Benson will also be involved in the production of advertising campaigns as well."

Flint notes, "A top executive at ABC for almost a dozen years, Benson left the network last year soon after Paul Lee came on to replace Steve McPherson as head of the network’s prime-time programming. Benson will replace Mark D’Arcy who left Time Warner for Facebook earlier this year."

At the same time that the Global Media Group has hired Benson, it has promoted "Kristen O’Hara to Chief Marketing Officer. Benson and O’Hara will co-lead Time Warner’s in-house, creative marketing and advertising group, succeeding former GMG head Mark D’Arcy, and will report to Gary Ginsberg, Executive Vice President for Corporate Marketing and Communications," according to the Time Warner announcement.

The Time Warner announcement added, "In addition to these changes, David Statman has been promoted to Vice President of Creative, GMG, and Amy Swanson Sillan has been promoted to Vice President of Marketing Strategy, GMG."

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