Entertainment and media spending were up last year–their first gains since 2007, reports The New York Times’ Media Decoder blog, citing the PricewaterhouseCoopers Global Entertainment and Media Outlook.
Spending rose 3.1% in 2010, compared with 2009, according to the report.
The report predicts those gains will continue this year, at a slightly higher 3.5% rate.
From 2012 through 2015, spending will increase by mid-single digits, the piece adds, noting that the gains are being fueled by an advertising rebound.
A bright spot in the media landscape includes television advertising, including ads not only on broadcast but also online and in mobile TV viewing, the story says.