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Mobile TV Ad Market Will Soon Hit $1.4 Billion

Jun 15, 2011  •  Post A Comment

With more consumers choosing to watch television shows via their iPads and other mobile devices, the advertising market for mobile TV is poised to surge to $1.4 billion in 2015 from $370 million last year, reports Nat Ives in Advertising Age.

The number of consumers watching TV via mobile devices will mushroom to 52.5 million in 2015, compared with 17.6 million last year, the story says, citing a report from PricewaterhouseCoopers.

"Mobile TV rollouts, the launch of apps for mobile TV on tablets and smartphones and growing penetration by smartphones and tablets will expand mobile television usage and advertising," the report said.

Traditional television advertising will increase to $89.8 billion in 2015, compared with $70.7 billion last year, the story notes.

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