A station in the country’s largest TV market, which scrapped its 5 p.m. news broadcast two years ago, has decided to bring back local news to the hour, the New York Daily News reported.
New York’s WNBC-TV will produce a new one-hour newscast at 5 p.m., with the goal of making the station the market leader, the story says, citing general manager Michael Jack.
The decision comes as another New York station, Tribune-owned CW flagship WPIX-TV, is considering adding a 5 p.m. newscast, with the thinking that a news broadcast in the period might succeed if it follows Anderson Cooper’s syndicated show, which is slated to air at 4 p.m., the article notes.
The plans raise questions about whether audiences will tune in, the story notes. After all, when NBC-owned WNBC got out of the 5 p.m. news business, its reason was that the audience wasn’t there to watch the program.