Logo

Your TV IQ: If We Named a Show Simply ‘Katie,’ Would It Refer to Katie Holmes, Katie Couric, Katie Sipowicz or Katie Bar the Door?

Aug 22, 2011  •  Post A Comment

If one was to call a show simply "Katie," would most people know to whom it refers?

Clearly Jeff Zucker thinks so.

"Katie" is the name that has been chosen for Katie Couric’s widely anticipated syndicated daytime talk show that debuts in fall, 2012, TVNewser reports

Zucker, the executive producer of the upcoming show, and the former CEO of NBC Universal, gave a hint of the show’s title when he talked about Couric back in June: “I think Katie is a unique brand in television,” he said then. “The mere fact that you can just say Katie and know who we are talking about is evidence of that.”

Disney-ABC has begun rolling out marketing material for the show, and plans are under way to create an interactive online presence. A website is in the works at TalkToKatie.com, which is expected to be a fan portal for the program.

2 Comments

  1. Really? Jeff, the public is not as taken with Ms. Couric as you appear to be. I assume the show will suck, as did her CBS news gig. Although it might work if someone told “Katie” that we don’t find her as irresistibly cute as she finds herself to be.

  2. I tend to agree with you John. Ms. Couric, like Oprah, has overstayed her welcome. The “press” that she is receiving sounds awfully arranged in my opinion. When it comes to media savvy, Ms. Couric knows her stuff and has the proper vultures in place to shill her personality or lack thereof. “Katie” may fair well or bid “farewell” in its first season. It is amazing how people like her seem to fail upward and still make more money in the process.

Leave a Reply to John in Oklahoma Cancel Reply

Email (will not be published)