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Cable Net Changes Content, Focuses on Social Media. Mark Burnett to Contribute

Sep 28, 2011  •  Post A Comment

"AmericanLife TV Network on Tuesday, [Sept. 27, 2011]  converted to Youtoo TV, billing itself as a social media TV network that lets viewers record short videos and air them on the channel," writes our friend Kent Gibbons at Multichannel News.

Gibbons also writes, "Producer Mark Burnett’s VIMBY (Video In My Back Yard) will produce short original videos that will air on the network, tied in with licensed programs including ‘The X Files,’ ‘Batman’ and ‘Green Hornet,’ Youtoo said."

The story continues, "Chris Wyatt, CEO of the channel, which claims around 15 million cable subscribers, told Multichannel News Tuesday afternoon that ‘"affiliates are very excited’ about the new format and said the channel would be making announcements soon about more rollouts. He said his goal is to grow the channel beyond 40 million homes, and license technology to other outlets and programs."

On the negative side, the story says "But a format change gives distributors an opportunity to opt out of carrying a transformed channel, and at least one existing affiliate, Charter Communications, said it would be dropping Youtoo as of Nov. 15."

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