News Site That Issued Bogus Steve Jobs Death Report Provides an Explanation

Sep 14, 2011  •  Post A Comment

The news site that issued an erroneous tweet reporting that Apple co-founder Steve Jobs had died offered an explanation for the error, according to The Hollywood Reporter.

Shira Lazar, who runs What’s Trending, noted that the tweet was retracted less than a minute after it was sent out on Twitter, the piece notes.

"Last Friday, a miscommunication in the newsroom resulted in a junior staffer at What’s Trending sending a tweet that contains an unchecked, unconfirmed and ultimately untrue report about Steve Jobs," Lazar said.

After the tweet was retracted, What’s Trending sent a slightly flippant apology on Friday, noting, "Apologies — reports of Steve Job’s [sic] death completely unconfirmed. Live on," the story says.

On Tuesday, Lazar said the apology had been "hastily written" and that the site later offered a more serious apology, which read, “On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy of what was tweeted earlier today. — EP/Host @WhatsTrending," the story says.

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