Major Theater Chain Bans ‘Tower Heist’ in Protest Over Home VOD Plan

Oct 7, 2011  •  Post A Comment

Cinemark, the third-largest U.S. movie theater chain, plans to ban the Eddie Murphy comedy "Tower Heist" from its theaters, reports the Los Angeles Times’ Company Town blog.

The theater company is angry about Universal Pictures’ plan to release the film on premium video-on-demand just three weeks after its debut, according to the report.

The move would mean Cinemark, which operates 300 theaters, would lose out on a substantial portion of what’s likely to be tens of millions and possible even more than $100 million in box office receipts for the film, the story notes.

Universal plans to make "Tower Heist" available in Atlanta and Portland homes for $59.99 for premium VOD, as previously reported. Under the plan, the movie would be available on home TV sets while the film is still in theaters.

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