Now That the Networks Have an Online Success Story in Hulu, Rupert Murdoch May Have Something to Say About Whether the Platform Is Sold

Oct 3, 2011  •  Post A Comment

Streaming service Hulu is slated to receive second-round bids this week, but a sale is looking less likely as the service’s owners debate the demands around the bids, reports TheWrap.com’s Sharon Waxman.

The leading candidate is likely to be Dish Network, which is willing to come close to the $2 billion Hulu’s owners want, the story says. Despite that, Hulu’s owners — especially News Corp. Chief Executive Rupert Murdoch — have been debating whether a sale is the best outcome for the streaming service, the article adds.

"At stake is the question of whether Hollywood’s content companies are ultimately going to be principal players in the new world of digital streaming, or whether they will remain licensors of their products – outside vendors," Waxman writes.

"That long-term strategic question is what is causing hesitation on the part of the owners, since Hulu is a rare case of the content companies having launched a successful digital platform that is functional and growing."

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