A scheduling decision that moved an Emmy-winning series to a new time slot looks like it’s turning out to be a bad move for the show, reports Bill Carter in The New York Times.
CBS’s "The Good Wife" has lost about 2 million viewers since the network moved it to Sunday evenings, the story says.
Particularly frustrating for the show’s fans is that the network’s late-afternoon National Football League games are causing delayed starts for "The Good Wife," leading to problems for viewers who tape the show on DVRs, the story points out. The show has started as late as 9:29 p.m. ET, creating truncated episodes for viewers whose DVRs had been programmed to start recording at the show’s scheduled 9 p.m. start time, the piece notes.
With the show’s plot continuing from episode to episode, missing a portion of a program can be disruptive. “I can certainly understand the frustration some people have with the NFL run-overs,” CBS scheduling chief Kelly Kahl said.
CBS said it’s trying to alert fans when the show is delayed, including using messages on its Twitter network and information on CBS.com and its Facebook page.
Kahl said he’s satisfied with the show’s performance, noting that the upset over the delays "“tells me that ‘The Good Wife’ has a very loyal audience," the story says.