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The Crowded Syndicated Talk Show Field Just Got Less Crowded — One High-Profile Project Is Declared Dead

Nov 29, 2011  •  Post A Comment

After failing to attract a major station group, one entry in the crowded syndicated talk show field has died in development.

A syndicated talk show that was being built around reality TV star Bethenny Frankel is being scrapped, according to The Hollywood Reporter.

A key issue was a host of new talk shows featuring stars including Katie Couric, Steve Harvey and Jeff Probst, all of which earned commitments from station groups, making it harder to sell Frankel’s project, the story notes.

Frankel has completed production on a new season of "Bethenny Ever After," her reality show on Bravo, which will continue on the network, the story says.

3 Comments

  1. Thank God!

  2. This is not a surprise. And here are the reasons.
    Broadcast stations which drive syndication lean towards quality (Oprah, Oz, Ellen) whereas cable networks shout with more sleaze (Housewives, Kardasians, Bounty Hunter). Broadcasters want their jewel–local news–to be surrounded by stronger content vs. crass offerings.
    The other key reason is ratings. Cable is very narrow. By narrow, I mean very, very low rated. In fact, in all the 2010-2011 TV season, other than a few ESPN football games, there was not one cable program–let me repeat that–not 1 cable program–that appeared in the top 100 TV Programs.
    (Source: The Nielsen Company, 9/20/10-5/25/11; Programming under 25 min. excluded; Ranked by AA% (ratings); in the event of a tie, impressions (000’s) are used as a tiebreaker.)
    I’m not sure who was planning on syndicating this offering, but they sure didn’t read the tea leaves very well.

  3. Bethenny who?

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