YouTube to Become Destination for Disney Content

Nov 7, 2011  •  Post A Comment

YouTube has made a deal with The Walt Disney Company’s Interactive division, reports Multichannel News. Disney will produce original short-form content — family-friendly fare — that will be broadcast on YouTube and Disney.com.

The launch is anticipated for February 2012 with an original video series based on the mobile game "Where’s My Water?"

According to Jimmy Pitaro, co-president of Disney Interactive: "With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer. As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next-generation platform."

Also included in the deal is some Disney Channel show content, along with user-created shorts. The initial investment by the companies in creating this content is between $10 million and $15 million.

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