NFL Ups the Ante for TV Outlets, Signs Deals Totaling $7 Billion

Dec 14, 2011  •  Post A Comment

The National Football League has signed new long-term broadcast rights deals with its television outlets, USA Today reports.

The deals with CBS, NBC and Fox, along with a recently announced $1.8 billion annual renewal with ESPN, add up to about a 60% hike in the league’s national media rights, the story reports. Total rights fees are estimated at close to $7 billion.

Included in the new contracts is a nine-year broadcast rights agreement with CBS that runs through the 2022 season. CBS Sports remains the broadcast home of the American Football Conference, and as part of the NFL’s expanded “flexible scheduling,” CBS will also broadcast National Football Conference games. It will be the first time CBS will broadcast AFC and NFC contests in the same season.

CBS will televise Super Bowl L in 2016, Super Bowl LIII in 2019 and Super Bowl LVI in 2022, in addition to Super Bowl XLVII in New Orleans in 2013.

NBC will air the Super Bowl in 2015, 2018 and 2021, with Fox getting rights to broadcast the event in 2017, 2020 and 2023.

Said Leslie Moonves, president and chief executive officer, CBS Corp.: “The NFL provides terrific, exciting programming to our viewers week in and week out. No other franchise delivers ratings the way an NFL game does. The league has proven time and again that it understands the importance of a healthy broadcast partner, and this historic new agreement strengthens that partnership. In addition, the deal continues CBS’s ability to be profitable with the NFL throughout the coming decade and beyond.”

Another change is that NBC will have the prime-time Thanksgiving game starting in 2012.

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