A music mogul has bought advertising time on TLC’s "All-American Muslim" following a decision by Lowe’s Home Improvement to pull its ads from the reality show, according to The Hollywood Reporter.
Hip-hop entrepreneur Russell Simmons personally bought time on the show, the story reports. Simmons announced his ad buy via Twitter, noting, "Just purchased remaining spots for #allamericanmuslim for next week,” the story says. “The show is now sold out! keep your money @lowes and we will keep ours.”
Simmons’ representative confirmed that he had bought the air time, and said Simmons plans to use the time to promote RushCard, a prepaid Visa credit card, the story notes. Later on Monday, however, Simmons tweeted that the show was now saying it was sold out and that "the long-term advertisers want their spots."
As previously reported, Lowe’s decided to pull its ads after protests about the show from a conservative group, the Florida Family Association.