Marc Graboff, who until recently worked as NBC’s president of West Coast business operations, testified Friday that he warned his network bosses that NBC was paying too much for the Golden Globes, reports the Los Angeles Times’ Company Town blog.

"This is the kind of deal we shouldn’t rush to make," Graboff emailed former NBC Universal Chief Executive Jeff Zucker and NBC Universal Television Entertainment Chairman Jeff Gaspin in 2010, when NBC was talking with Dick Clark Productions about a new deal, according to the story.

NBC ended up paying an average of $21.5 million per show, the story says.

Graboff testified in the legal battle over who controls the TV rights for the Golden Globes, the focus of a fight between the Hollywood Foreign Press Association, which owns the Globes, and the awards show producer Dick Clark Productions, the piece adds.