A weekday show that has been a fixture of daytime television has been canceled, USA Today reports. The show is Hallmark Channel’s “The Martha Stewart Show.”
The cable channel announced that it will pull the plug on the show this spring, the story reports. It has been on Hallmark since September 2010, after running in syndication since 2005. The series followed a number of similar shows starring the domestic diva.
Hallmark acquired the show as part of a broad arrangement that effectively turned over the network’s daytime schedule to programming supplied by Stewart’s production company. But “Martha” has struggled in the ratings, and Hallmark has decided it’s too expensive to continue.
It will end its run of originals in May, and then air in reruns during the summer, the story reports.
Stewart’s company and Hallmark indicated in a statement that they may not be through, saying they “are in discussions about potential new programming and concepts for daytime.”