The show starring Bethenny Frankel will get a six-week run on selected stations, including WNYW-TV in New York and KTTV in Los Angeles, the story reports.
Ken Werner, president of Warner Bros. Domestic Television Distribution, and Frank Cicha, senior vice president of programming for the Fox Television Stations, announced the plan today at NATPE.
Werner said in a statement: "A year ago, we determined there was a need in the marketplace for a show that provided daytime women the opportunity to hang out with someone who understood their needs, desires and aspirations … a girlfriend. The research is clear that Bethenny is that person. Fox shared our vision and we have partnered with them to demonstrate to the rest of the country how compelling such a show can be."
Cicha added: "Bethenny is a lightning rod, and from a marketing standpoint, we love the idea of her hit reality series dovetailing into this test."
The report adds: “After Warner Bros.’ Anderson, Twentieth’s Ricki Lake and CBS Television Distribution’s Jeff Probst all were renewed and sold in key markets in early November 2011, it looked like Bethenny’s chances to launch were dead. Fox, however, had always shown interest in the show, and Warner Bros. kept working on a way to get the show on the air.”