ABC Gaining Ground on NBC in Evening News

Apr 24, 2012  •  Post A Comment

ABC’s evening news broadcast is closing the gap substantially on perennial leader NBC, according to the latest figures from Nielsen Media Research.

“ABC World News with Diane Sawyer” averaged 7.12 million total viewers and a 1.6 average rating/6 share in the key news demo of adults 25-54 (1.88 million viewers in the demo) for the week of April 16. The 25-54 figure closed the gap on “NBC Nightly News” by 40% from a year ago — down from 525,000 viewers to 316,000.

ABC News reported that it was the seventh week in a row that “World News” has closed the gap by a double-digit percentage.

For the season-to-date, the ABC broadcast has closed the gap with NBC by 21% from a year ago. ABC has also gained slightly in total viewers, narrowing the gap by 1%.

The season-to-date margin in both total viewers (a gap of 1.09 million) and adults 25-54 (368,000) is the smallest since the 2008-09 season.

ABC’s “World News” continues to outperform third-place “CBS Evening News,” beating the CBS broadcast by 1.35 million total viewers and by 211,000 adults 25-54 for the week of April 16.

Numbers for the week of April 16, 2012, for the big three broadcast news programs:

Adults 25-54:

NBC: 2.20 million
ABC: 1.88 million
CBS: 1.67 million

Total viewers:

NBC: 8.35 million
ABC: 7.12 million
CBS: 5.77 million

Household rating and share:

NBC: 5.6/12
ABC: 4.9/10
CBS: 4.0/8

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