With a weak economy and rising cable bills, more Americans are watching broadcast-only television, or TV that’s delivered free over the airwaves, reports the New York Post, citing data from research firm GfK Media.
Almost 18% of all U.S. households with television sets are watching broadcast-only TV — roughly 54 million consumers, according to the story. That’s an uptick from the 14% of households who were cable- and satellite-free from 2008 to 2010. Last year that number rose by 1 percentage point, and in 2012 it jumped by another 3 percentage points, the piece adds.
“I haven’t bought into the cord-cutting thing, but this was the first year we really saw a significant increase in the numbers of broadcast-only households," said David Tice, GfK senior vice president.
About 6.9 million homes, or 6% of TV households, have canceled their cable service at some point and now only receive free broadcasts.