The business empire built up by polarizing TV chef Paula Deen continues to crumble as the scandal over her use of the N-word takes its toll. In the latest development, QVC says it is reviewing its business relationship with the television chef, reports Deadline.com.
As previously reported, Smithfield Foods severed its ties with Deen after she said in a court deposition that she had used racial epithets. Deen was fired late last week by Food Network, where she was one of its biggest stars.
Deadline notes, "It increasingly looks that, if the celebrity chef wants to save her multimillion-dollar licensing and endorsement empire, she needs to do it on NBC’s ‘Today’ show this Wednesday."
Deen abruptly canceled an appearance on "Today" last week as the scandal was brewing, apparently angering Matt Lauer and other “Today” personalities. But Deen rescheduled yesterday and is expected to address the controversy on Wednesday morning’s show.
The television chef booked about $9.9 million in 2010 from speaking engagements, licensing agreements, television and other deals, the story notes.
Deen has released a number of videos apologizing over the incident. Here’s one that surfaced a few days ago: