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Preseason Football Rules the Night in Sunday Ratings

NBC’s coverage of preseason football gave the network a win in the ratings Sunday night, TVbytheNumbers.com reports. NBC wound up with an average rating of 2.9 for the night in the 18-49 demo based on fast affiliate ratings, with adjustments…

Your TV IQ: If We Named a Show Simply ‘Katie,’ Would It Refer to Katie Holmes, Katie Couric, Katie Sipowicz or Katie Bar the Door?

If one was to call a show simply "Katie," would most people know to whom it refers? Clearly Jeff Zucker thinks so. "Katie" is the name that has been chosen for Katie Couric’s widely anticipated syndicated daytime talk show that…

Former VP of Development and Programming for TLC–Who Was Involved in the Creation of Shows Such as ‘Cake Boss’–Gets New Gig. In Addition, TVLand’s Former SVP Development and Original Programming Also Gets a New Job

Brent Zacky, the  former vice president of development and programming for TLC, who was involved in the creation of shows including "Cake Boss," Homecoming," "Niecy Nash’s Wedding Bash" and the upcoming "All-American Muslim," has a new gig. He’s been hired by…

Showtime Greenlights Three Pilots, Including ‘Masters of Sex’

Showtime has greenlighted three pilots, including one called "Masters of Sex" that focuses on the unusual relationship between sex researchers William Masters and Virginia Johnson, according to The Hollywood Reporter. The one-hour drama from Sony Pictures TV is based on…

Cable Reality Show Is Beating the Yankees in New York Market

A cable reality show is attracting more New York-area television viewers than the New York Yankees, reports the New York Post. Local ratings found that Yankees baseball averaged 506,000 viewers between two games on YES and one on WWOR-TV between…

Is Television Making Too Big a Deal of the 9/11 Anniversary?

Between this week and Sept. 11, more than 40 television specials are scheduled to air to mark the 10th anniversary of Sept. 11, 2001, reports the New York Post’s Michael Shain. The piece asks the question, "Is it all too…

Rep for Jerry Lewis Says Report of His Reinstatement With MDA Telethon Is False

Jerry Lewis won’t be returning to the muscular dystrophy fund-raiser this year, his spokeswoman says, denying a report published in the Las Vegas Review-Journal, according to Reuters. On Sunday the Las Vegas Review-Journal published a piece by Norm Clarke that…

Miramax Launches Largest-Scale Facebook Streaming Movie App Yet

Miramax has launched what is reportedly the largest-scale Facebook streaming movie app yet, expanding on the model tried previously by Paramount and Universal, paidContent.org reports. The Miramax eXperience went live with 20 titles available for rent in the U.S., along…

With Rebound in Local TV Advertising, Stations Are Expanding TV News

With local television advertising up by almost 25% in 2010 compared with a year earlier, television stations are expanding their local news broadcasts after years of cutting news staff, reports The New York Times‘ Brian Stelter. KSDK-TV, the NBC affiliate…

CW Shifts Its Marketing Strategy

The CW is planning to expand beyond its traditional base of women 18 to 34 years old, with new shows "Ringer" and "Hart of Dixie" aimed at helping the network appeal to other age groups, reports B&C. "Our bread and…