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‘SpongeBob’ to Try Innovative Social Media Story Line

"SpongeBob SquarePants" is getting a social media makeover, with the Nickelodeon show planning a story line that will unfold over Twitter via tweets and images over four days, reports the New York Post. The story line — called "The Ice…

International Olympic Committee Announces Venue for 2018 Winter Games

The International Olympic Committee has decided which city will host the 2018 Winter Games, making it the first non-Japanese city to host the cold-season event, reports EW.com’s Inside TV blog. The Games will take place in the South Korean city…

New Service Provides ‘Social’ Ratings System, Including Nielsen-Like Scale That Measures How Viewers Respond to Shows

A new ratings system from a company headed by an MIT professor aims to provide a new metric for advertisers: how viewers respond to TV shows, reports LostRemote.com. The ratings from Bluefin Labs provide response levels for TV shows, representing…

How NBC’s ‘The Voice’ Succeeded by Distinguishing Itself From ‘Idol’

NBC’s “The Voice” wrapped up its freshman season on a high note, ending a run that saw the breakout hit pull in viewers who weren’t traditionally fans of TV singing competitions — including TVWeek Open Mic blogger Hillary Atkin. Atkin…

Cable Drama Gets Second Season

A drama series that was rescued by a cable channel after Fox passed on the pilot last year has received an order for a second season, Deadline.com reports. The show is A&E’s "Breakout Kings.” The series could begin production later…

New TV Gig for Former Paris Hilton Sidekick

Nicole Richie, the onetime sidekick to Paris Hilton, has a new TV job, reports the New York Post’s Page Six. Richie, who hung around with Hilton on the reality show “The Simple Life” starting back in 2003, has been tapped…

Casey Anthony Juror: Panel Was ‘Sick to Our Stomachs’ After Voting to Acquit

One of the Casey Anthony jurors has given an exclusive interview to ABC News, which will air tonight on “ABC World News With Diane Sawyer” and ‘Primetime Nightline,” ABC News announced. In the interview, parts of which have been published…

Report: iPhone Likely Due Soon From Sprint. And the Service Plan Will Likely Be Cheaper Than AT&T and Verizon

A new iPhone appears to be in the works from Sprint, and the big news for consumers is that it will probably be accompanied by a plan that will make the device more affordable than what’s currently offered by AT&T…

NBC Confirms Who Will Be the Big Boss on ‘The Office’

NBC issued an official release today confirming who will be the new big boss on “The Office,” but the news still leaves a key question unanswered. The release confirms that James Spader, a three-time Emmy winner for "Boston Legal," will…

Viewership Numbers Are In for Casey Anthony Verdict, With One Network a Big Winner

Viewership numbers are in for Tuesday’s verdict in the Casey Anthony murder trial, and based on Nielsen fast nationals, CNN sister network HLN is touting the event as a big win. HLN’s coverage peaked during the 2:15 p.m. (ET) quarter-hour,…